Residential and commercial property owners love decorative and acid-washed concrete. Not only does it have all the perks of being low-maintenance and long-lasting, the surface of your floors can be transformed into an image or design you have in mind. While homeowners generally choose decorative concrete flooring that matches the color scheme and style of their home, commercial property owners have a few more goals than adding value and curb appeal to a home. Here’s how you can make your properties more rentable and highlight your brand with decorative concrete:

Highlight Your Brand with Decorative Concrete

  • Tie the theme of your apartment complex together. If your apartment complex is one in a chain belonging to a high-end brand, add the logo or style elements of the logo to the bottom of the pool. Pools are a large flat area of land that, even though they draw in tenants, aren’t rentable space. Turn it into a low-key advertisement for visitors and possible tenants that will stick in their mind. You can even place your logo just inside the pool gate and match the coloring of the path around the pool to your company’s colors,
  • Add unique signage and fun images to a commercial pool. Neighborhood swimming pools have a lot of regulations regarding safety, and you can use decorative concrete images to mark distances, depth, and to encircle areas for different ages. You can add wayfinding arrows to the ground, ring your pools with brightly colored paths, and use the ground to help direct the flow of traffic in a fun, memorable way.

Decorative concrete gives you another surface to express your brand, to make your pools more beautiful and fun, and even to give information to customers or tenants. If you’re considering adding or redesigning your business’s pool area, contact Varsity Pools for the right decorative finish.